Grooming / Ecommerce
The Monte Nero
One essential. Or a complete ritual.
The storefront makes room for both: a focused product search and a coordinated grooming routine. Four care categories sit alongside product sets and guidance.
- Catalog
- Four care categories
- Alternative route
- Coordinated grooming sets
- Context
- Guide, ingredients and brand story
Care categories
- Skin and beard
- Hair
- Body
Coordinated sets
- Complete grooming
- Focused duos
- Routine contents
Brand and guidance
- Grooming guide
- Ingredients and formula
- Brand story
A journey shaped by the offering.
- 01Choose face, beard, hair or body
- 02Compare essentials and sets
- 03Review the routine contents
- 04Select the product
The assignment
A multi-category grooming range needs a clear organizing idea. The project uses daily care as that structure, allowing a customer to approach the offering by the area they want to address or by a coordinated routine.
Four categories, one consistent system
Skin, beard, hair and body care establish the main routes. The category names do the practical work of orientation while the wider presentation carries the brand’s disciplined character.
Product sets as a second shopping route
Coordinated sets sit alongside individual essentials. A customer can compare a focused duo with a broader routine, then inspect what the set contains before choosing it.
Product information at the point of consideration
The product page brings the item, its price and supporting information together. For sets, the contents are central: the customer needs to understand what is being selected.
A wider world around the range
The grooming guide, ingredient information and brand story provide context beyond the catalog. These destinations support exploration while the main categories remain easy to find.
The delivered experience
A grooming storefront organized around four care categories, individual essentials and coordinated sets. The structure connects the brand’s visual identity to two useful ways of shopping.
What the project brings together.
Category architecture
Face, beard, hair and body separate the care range.
Product and set discovery
Individual essentials sit alongside coordinated grooming sets.
Routine guidance
A grooming guide connects product types with their place in a routine.
From the brief to the structure
One essential or a coordinated set.
The structure separates a targeted replenishment from a broader grooming decision.
- 01
Choose the category
Face, beard, hair and body organize individual care needs.
- 02
Compare the format
Individual essentials and coordinated sets offer different scopes.
- 03
Check the contents
Product and set information explain what the selection contains.
What you can inspect
Compare an individual product with a set. Use the grooming guide to examine how the category and routine routes support each other.
Next project: Claudia Manso