Activewear / Ecommerce
CRAMPFIT
A wardrobe to browse. An edit to help you choose.
Tops, bottoms, one-pieces and accessories give the range four clear entry points. The Edit offers a curated route, while product cards bring size and color selection closer to browsing.
- Navigation
- Four wardrobe categories
- Curation
- The CRAMPFIT Edit
- Product selection
- Size, color and product detail
Wardrobe
- Tops
- Bottoms
- One-pieces and accessories
The Edit
- Selected pieces
- Outfit direction
- Product links
Product decision
- Size and color
- Fit and fabric details
- Add to bag
A journey shaped by the offering.
- 01Choose a wardrobe category
- 02Browse the edit or full range
- 03Select size and color
- 04Open product details or add to bag
The assignment
An activewear brand needs to express energy while keeping a growing catalog understandable. The project gives CRAMPFIT a focused introduction and a category structure that supports more deliberate browsing.
A category route and a curated route
The main navigation separates tops, bottoms, one-pieces and accessories. The Edit presents selected pieces together. Customers can choose a garment type or start with a styled selection.
Subcategories that carry the detail
A broad heading such as tops can contain different garment types and uses. Subcategories keep that depth manageable without asking the main navigation to present every product at once.
Selection close to the product
Product cards offer color and size selection alongside links to fit, fabric and product details. A customer can make a quick selection or open the full product page before adding to the bag.
Brand context beyond the product grid
About and editorial content sit alongside the shop. They make room for the brand’s point of view while preserving the catalog as a practical destination.
The delivered experience
A storefront with category navigation, curated discovery and product selection in the browsing experience. The same range can be approached by garment type or through a selected edit.
What the project brings together.
Wardrobe navigation
Tops, bottoms, one-pieces and accessories organize the range.
Curated shopping
The Edit connects selected pieces to their product destinations.
Product selection
Size and color controls accompany links to fit and fabric information.
From the brief to the structure
Browse by category. Decide beside the product.
A complete catalog and a curated edit serve different shopping intentions without requiring separate stores.
- 01
Choose a route
Wardrobe categories and The Edit offer distinct starting points.
- 02
Make a selection
Size and color controls bring a concrete choice into browsing.
- 03
Go deeper when needed
The product page gives fit and fabric information its own space.
What you can inspect
Open a category and compare it with The Edit. Inspect product-card choices and the route into the full product information.
Next project: The Monte Nero