Fashion / Ecommerce
By A. Manso
An editorial identity. A direct route to each garment.
Collection 001 sits alongside garment categories, the brand journal and an archive. Customers can explore the visual world or go directly to the piece they want.
- Primary entry
- Collection 001
- Product discovery
- Garment categories
- Editorial layer
- The Position and archive
Collection
- Collection 001
- Outerwear and tops
- Bottoms, shoes and accessories
Editorial world
- The Position journal
- Brand story
- Archive
Product discovery
- Garment categories
- Individual pieces
- Product details
A journey shaped by the offering.
- 01Explore Collection 001
- 02Choose a garment category
- 03Compare individual pieces
- 04Review size and product details
The assignment
Fashion needs a point of view before it needs another product grid. The brief was to carry an editorial identity into commerce without making a visitor choose between experiencing the brand and finding a garment.
From a collection to one garment
The collection presents the visual direction; categories turn it into a browsable catalog. A customer looking for outerwear can reach those pieces directly, while someone exploring the brand can begin with the collection.
Category structure beneath the editorial surface
Outerwear, tops, bottoms, shoes and accessories give the catalog an understandable structure. The collection can be presented as a creative whole while individual items remain discoverable through familiar categories.
A journal with a place in the brand
The Position adds editorial context alongside the collection. Style subjects and brand direction become part of the wider experience, giving visitors another reason to explore beyond an individual product.
An archive that preserves continuity
The archive distinguishes earlier work from the current collection. It gives the brand a sense of continuity while allowing the active collection to remain the main commercial destination.
The delivered experience
Collection, category, product and editorial pages share one visual language. The archive gives previous work its own destination, keeping the current collection distinct.
What the project brings together.
Collection and category pages
Collection 001 connects to individual garment categories.
Editorial content
The Position journal and brand story sit alongside the shop.
Archive structure
Previous work has a separate destination from the active collection.
From the brief to the structure
Keep the editorial world. Shorten the search for a garment.
A visitor exploring the brand and a visitor looking for a particular garment need different entry points.
- 01
Explore
The collection and journal introduce the visual direction.
- 02
Narrow the choice
Garment categories connect that direction to individual pieces.
- 03
Inspect the piece
Product information supports a specific size and garment decision.
What you can inspect
Follow the collection, category and product links. Compare those routes with the journal and archive: each destination serves a different browsing intention.
Next project: Yellow