Beauty / Ecommerce
Yellow
A beauty routine with a clear place to begin.
Skincare, body care and makeup are organized into categories, curated edits and everyday routines. The experience helps visitors approach the range through the way they want to use it.
- Categories
- Skincare, body care and makeup
- Discovery
- Routine-led product groupings
- Content
- Curated edits and journal
Shop by category
- Skincare
- Body care
- Makeup
Shop by routine
- Cleanse
- Hydrate
- Finish
Learn and discover
- Curated edits
- Routine guidance
- Product information
A journey shaped by the offering.
- 01Choose a care category
- 02Explore a routine
- 03Compare the selected essentials
- 04Read product details
The assignment
A beauty range can be browsed by product, but it is often understood as a routine. The project connects those two ways of thinking so the brand’s personality and the catalog support the same customer journey.
Categories for a focused visit
Skincare, body care and makeup provide direct entry points. Someone arriving with a product type in mind can begin with the relevant part of the range instead of working through every item.
Routines for a broader discovery
Routine groupings connect complementary steps. A visitor can explore cleansing, hydration and finishing products in context, with product-led links keeping the featured items close to the story.
Curation gives the range a point of view
Selected edits offer a shorter route through the catalog. They give the brand a way to emphasize particular products while the full category structure remains available.
Education alongside the offering
The journal covers care routines and product use. Its role is to help a visitor understand the offering, with editorial content supporting the shopping experience rather than becoming a disconnected section.
The delivered experience
An ecommerce structure that accommodates both a specific product search and a broader interest in a routine. Categories, edits and guidance form complementary entry points into the same range.
What the project brings together.
Product categories
Skincare, body care and makeup provide direct catalog entry points.
Routine discovery
Routine groupings and selected edits connect complementary products.
Supporting content
Product information and journal content give the range context.
From the brief to the structure
A product category or a complete care routine.
The same range can be organized around what a product is or where it belongs in a routine.
- 01
Start with a need
Skincare, body care and makeup provide direct entry points.
- 02
Understand the sequence
Routine groupings place complementary products in context.
- 03
Inspect the essentials
Product pages carry the specific information needed for selection.
What you can inspect
Compare category browsing with routine-led discovery. Inspect how the selected products connect to their own detail pages.
Next project: CRAMPFIT